
Beard Papa’s Day
Campaign Objective: Drive sales and increase online audience.
Methods Used Include…
Social Media Marketing
Influencer Marketing
Digital Advertisements
Printed Collateral
Merchandising Program
Notable Results
20% Increase
in nationwide in-store sales as well as online orders
17.7% More
Users visiting the Beard Papa’s website than the previous period
4.6% Increase
In total net audience growth across all social media platforms
Brand New
merchandising program developed and executed
